Meet our Muse & CEO, Malvika
She has been a content creator in the Indian beauty community across Youtube and Instagram since 2016, with a collective audience of 1M+, all built on the philosophy that sticking to the basics is not boring, but the secret ingredient to feeling and looking like your best self.
She is on a mission to bring the best of basics, and make sure everything you ever wanted to take care of yourself is right here. Simply put,
Malvika + Basic is MASIC
Being MASIC is..
Being simple. Feeling beautiful does not have to be complicated and we are here to prove that, one product at a time.
We want you to experience the absolute essentials that make self-care a little more easier but still leave you feeling like the confident, amazing person you already are.
So, with us, you can have it all. The simplicity. The quality. The affordability.
It all starts with being